I’m honestly not really sure how to write a post to imaginary readers that I may or may not have. Seems a little weird. But let’s get started.
I’m all-systems-go starting today on my next adventure: launching a consumer product I’ve designed & building a company on the side.
I’ve just wrapped up my MBA from the GA Tech Evening MBA program & read all the books on everything startup. I’ve also just accepted a promotion into New Product Development Management after 6 years as a Product Design Engineer. So I’ve got lots of know-how. It’s time for some know-do.
So the plan is to document the whole experience here. Do you need investors? Does anybody else bootstrap? How (exactly) do you design experiments to test your product? What’s the best launch plan? Is there still time to eat, shower & feed the cat amongst a career & side business? How do you get PR? How effective is Pinterest promotion? Should I start on Etsy? How do I manufacture? Do I have the right value prop? Do customers want lots of colors? Custom colors? What should my logo colors be?
Here are a few things I do know:
- I love the city of Atlanta & want to be part of building it into an entrepreneurial hub. My products will say: Designed in Atlanta.
- Lean Startup/Customer Discovery/Business Model Canvas are the way to go. Failure for me will be launching a product that nobody wants. Ideas/designs that fail in customer discovery & hypothesis testing will be deemed successes. Big ones. Even if it’s my favorite design or closest held belief.
- I do not subscribe to current work theories. Who said work is 40 hours per week? Why 8 to 5? I prefer to hire the right person/attitude over experience. Why is it hard for certain people groups to get work? Is tenure the best arbiter of additional vacation & perks?
- Economics is one of the strongest forces for good available. Whatever I create or do, leveraging economics for social good & change will be a top tier priority. Here & abroad.
So this is the game plan. I’m working every week on finalizing the design/manufacturing & testing the business model & I’ll report it all here. Good, bad, ugly, goofy, tough & fun.
Let’s do this.